Public Service Announcement
Posted: Sun Jan 26, 2025 2:19 pm
((Zara Mohammad pregame START))
It felt wrong to be putting up posters.
Zara usually liked the process. She liked the feeling of holding a stack of warm copies, fresh from the printer. She liked how it felt to slap a freshly-inked printout against the wall, press it flat with the palm of her hand and adjust it just a touch this way and a touch that way, until its edges matched the rails of the bulletin board with razor-straight precision. She even liked the feeling of pushing little gold thumbtacks until they punched through the paper and into the cork beneath. She always made a game out of seeing if she could get the head of the tack flush to the paper without dimpling it; she almost always succeeded. That kind of thing mattered. Dimples looked amateurish, and they reflected badly on the content; if your posters looked lousy, then your event would probably be lousy too.
It was hard to say whether Zara had directly learned this, or whether she'd picked it up by sheer instinct. Her dādā Syed had owned a print shop, and had had his sons sorting movable type before they could read; all of his offspring had ink in their veins.
But for the past couple of weeks, ever since her eighteenth birthday, she'd been dimpling. Creasing, even. And what worse: she'd started not to care. In another few days, she'd probably find herself abandoning the gold thumbtacks for multicolored push pins - unsorted, in random color combinations. Little polka dots of anarchy, stabbed into the paper hard enough to leave Grand-Canyon creases. Dādā Syed would fall down dead at the very idea.
The truth was, it was hard to care about little things right now. Not since her birthday, when she'd gotten up early and proudly shown her ID to the voting officials before casting her first-ever vote for Marisa D'Cruz. Not since she'd stayed up into the wee hours with terrible generic birthday cake churnining her stomach as she watched swing states topple like dominos. How was she supposed to care about page margins and font sizes when several million people had effectively decided that her humanity was a small price to pay for cheaper eggs? How was she supposed to care about any of the things that student council had planned for the year? Hey kids, your parents put a dementia patient in charge of the nuclear codes, but buckle up for safety!
Today, it was Bullying Awareness. It was redundant, for two reasons. The first was that they'd already done Bullying Awareness Month back in October. Under the circumstances, it bore repeating. This time around they'd added the numbers for several suicide hotlines. According to the Associated Press, the Rainbow Youth Project alone had received twice as many calls during election week as they usually got in a month. The second reason was that everybody was already good and aware of bullying - especially the bullies themselves. They were glad for the extra attention, if the replies on X (the Misinform Your Way to a Shadow Presidency App) were any guide, and very eager to get started.
Zara grimaced and pushed another thumbtack in - using her pointer finger, in a display of wild abandon. No, she didn't feel like putting up posters. No, she didn't feel like being aware. Awareness hurt right now. Zara had hotly debated deleting her X and Meta profiles to reduce her stress, but then she'd have had to explain her sudden absence to Aunty Maryam and she wouldn't get the updates on how Sadaf was doing at university ("put a space in my name, cousin, because I'm sad AF") that her mother kept asking after, and her stress level would ultimately remain the same.
So, no, she didn't care about the posters. But she put them up anyway. Zara wanted to be Student Council President, because it was one of those titles that looked good on applications. Presidents (with one glaring exception) commanded respect and broadcast dignity. And if you wanted to be Student Council President, people had to be able to envision you in the role. That generally meant you had to be seen doing student council work, which was why she'd chosen to put up posters outside the auditorium at precisely this moment, when the hallway flow was at its zenith. Vibes were votes. What better way to look presidential than to be here, pushing thumbtacks and raising Bullying Awareness awareness? She made sure to smile at everybody who made even fleeting eye contact, but in a serious way. After all, bullying was a serious issue, so long as international trade relationships and nuclear missiles weren't involved.
The poster, only slightly dimpled, was affixed. Zara turned, smiled soberly at a passing cheerleader. She raised her eyebrows, as if to silently communicate, "Bullies. They're the worst, am I right? Vote Zara! Cute skirt, by the way."
Then she moved a few feet to the left, squared up to the next billboard, and started the whole process anew.
It felt wrong to be putting up posters.
Zara usually liked the process. She liked the feeling of holding a stack of warm copies, fresh from the printer. She liked how it felt to slap a freshly-inked printout against the wall, press it flat with the palm of her hand and adjust it just a touch this way and a touch that way, until its edges matched the rails of the bulletin board with razor-straight precision. She even liked the feeling of pushing little gold thumbtacks until they punched through the paper and into the cork beneath. She always made a game out of seeing if she could get the head of the tack flush to the paper without dimpling it; she almost always succeeded. That kind of thing mattered. Dimples looked amateurish, and they reflected badly on the content; if your posters looked lousy, then your event would probably be lousy too.
It was hard to say whether Zara had directly learned this, or whether she'd picked it up by sheer instinct. Her dādā Syed had owned a print shop, and had had his sons sorting movable type before they could read; all of his offspring had ink in their veins.
But for the past couple of weeks, ever since her eighteenth birthday, she'd been dimpling. Creasing, even. And what worse: she'd started not to care. In another few days, she'd probably find herself abandoning the gold thumbtacks for multicolored push pins - unsorted, in random color combinations. Little polka dots of anarchy, stabbed into the paper hard enough to leave Grand-Canyon creases. Dādā Syed would fall down dead at the very idea.
The truth was, it was hard to care about little things right now. Not since her birthday, when she'd gotten up early and proudly shown her ID to the voting officials before casting her first-ever vote for Marisa D'Cruz. Not since she'd stayed up into the wee hours with terrible generic birthday cake churnining her stomach as she watched swing states topple like dominos. How was she supposed to care about page margins and font sizes when several million people had effectively decided that her humanity was a small price to pay for cheaper eggs? How was she supposed to care about any of the things that student council had planned for the year? Hey kids, your parents put a dementia patient in charge of the nuclear codes, but buckle up for safety!
Today, it was Bullying Awareness. It was redundant, for two reasons. The first was that they'd already done Bullying Awareness Month back in October. Under the circumstances, it bore repeating. This time around they'd added the numbers for several suicide hotlines. According to the Associated Press, the Rainbow Youth Project alone had received twice as many calls during election week as they usually got in a month. The second reason was that everybody was already good and aware of bullying - especially the bullies themselves. They were glad for the extra attention, if the replies on X (the Misinform Your Way to a Shadow Presidency App) were any guide, and very eager to get started.
Zara grimaced and pushed another thumbtack in - using her pointer finger, in a display of wild abandon. No, she didn't feel like putting up posters. No, she didn't feel like being aware. Awareness hurt right now. Zara had hotly debated deleting her X and Meta profiles to reduce her stress, but then she'd have had to explain her sudden absence to Aunty Maryam and she wouldn't get the updates on how Sadaf was doing at university ("put a space in my name, cousin, because I'm sad AF") that her mother kept asking after, and her stress level would ultimately remain the same.
So, no, she didn't care about the posters. But she put them up anyway. Zara wanted to be Student Council President, because it was one of those titles that looked good on applications. Presidents (with one glaring exception) commanded respect and broadcast dignity. And if you wanted to be Student Council President, people had to be able to envision you in the role. That generally meant you had to be seen doing student council work, which was why she'd chosen to put up posters outside the auditorium at precisely this moment, when the hallway flow was at its zenith. Vibes were votes. What better way to look presidential than to be here, pushing thumbtacks and raising Bullying Awareness awareness? She made sure to smile at everybody who made even fleeting eye contact, but in a serious way. After all, bullying was a serious issue, so long as international trade relationships and nuclear missiles weren't involved.
The poster, only slightly dimpled, was affixed. Zara turned, smiled soberly at a passing cheerleader. She raised her eyebrows, as if to silently communicate, "Bullies. They're the worst, am I right? Vote Zara! Cute skirt, by the way."
Then she moved a few feet to the left, squared up to the next billboard, and started the whole process anew.